Debate material for your next ad measurement discussion
Hi there!
We hope the new year has found you and your loved ones in good health. We’d want to take on the opportunity to thank you for the time you spend reading our emails :)
This month we’re sharing a small update from Meta on its ad measurement terminology, our take on customer engagement analytics, and how you can prepare for the cookie-less world.
Enjoy the read!
Meta made a small tweak to its ad measurement terminology
Meta has recently announced an update to its ad measurement terminology. This change is important for anyone who uses Meta’s ad measurement tools or relies on its data for their business. The update will reflect in Meta Ads Measurement tools, along with all other reporting surfaces, including Ads Manager, Ads Reporting, Ads Help Center, Commerce Insights and Instagram Insights. Read about it here.
Customer Engagement Analytics – All You Need to Know
Customer engagement analytics is an excellent way of understanding if customers have any trouble using your product or whether it solves their problems or not. In this post, we cover how to approach the customer engagement analytics process, what are the most important metrics, and how you can do it the right way.
Creative trends that are expected to pick up steam this year
Depositphotos, one of the leading stock photo and video agencies in the world, has released its annual "Trends 2023" report. It covers a wide range of topics and includes predictions for the future of visual content and the ways in which it will be used in advertising, design, and other industries. Stay ahead of the curve by checking them out here.
Five strategies to help prepare for the end of third-party cookies
As data privacy becomes an increasingly important issue for consumers, the advertising industry is facing pressure to find new ways to deliver targeted ads without relying on third-party cookies. With the imminent phase-out of third-party cookies, the industry needs to come up with new solutions quickly. This article explores five ways the industry can end its dependence on third-party cookies and provide a better, more privacy-friendly alternative for consumers.
How we set up full-funnel attribution of offline sales to marketing channels
We helped Carbon Collective with marketing attribution despite their complex sales funnel. This allowed them to reallocate 100s of thousands of dollars of ad spend to the most profitable channels. Read the case study here.
Photo of the month
Here’s a picture from our Clan day out!
We spent the day at a beach resort where our mates teamed up for intense board games, discussions and much more. It was a memorable day for everyone to bond and have a good time together.
