Walking into 2023 🫣
Hi there!
It’s the start of 2023. A time to look back, analyze, and plan for the future.
Scrolling down, you'll read what to expect from California’s new privacy law, our GA4 guide for Product Managers and strategies for B2B marketers to increase brand awareness. Plus, we’re sharing with you a customer story that might just relate to a problem you are facing.
Enjoy the read!
California’s new privacy law went into effect on January 1
The CPRA is a significant expansion of the California Consumer Privacy Act (CCPA), including new rights for consumers and new obligations for businesses. If you're based in California or do business in the state, read this explainer on what the CPRA is, how it differs from the CCPA, and what businesses need to know to prepare for its implementation and download a handy CPRA checklist to ensure you're in compliance with the new law.
Google Analytics 4 for Product Managers – What’s New?
Google Analytics 4 (GA4) is a valuable tool for product managers to track and analyze customer behavior and make informed decisions about their products. In this post, we cover how to use GA4 to gain insights into customer behavior and measure key metrics. Whether you're new to GA4 or looking to improve your skills, this post is a must-read for product managers.
How B2B marketers can build brand awareness?
Are you looking to increase brand awareness for your B2B business? A strong brand awareness campaign can help you stand out in a crowded market and drive more leads and sales. This guide explores the key elements of a successful B2B brand awareness campaign. From defining your target audience to creating compelling content and leveraging social media, it covers the steps you need to take to get your brand top of mind with your target customers.Â
Hear from our partners
We curated an efficient dashboard to meet all the strategic and operational objectives of Swivel’s clients. This access to meaningful data made it easier to identify wins and losses, devise strategies, optimize them, and reduce decision-making time. Read the casestudy here.
Know our team
Meet Jhone! Jhone joined MarketLytics in 2015 and currently works as our Senior Analytics Lead. He is one of our web analytics guru and the go-to person for GA, GTM, Segment, Mixpanel, and much more!
